AMALIA IS A FASHION BRAND I ENVISIONED AND PROMOTED THROUGH A VARIETY OF WAYS FROM POSTERS TO BUSINESS CARDS TO STICKERS. ‘AMALIA’ IS A NAME OF HEBREW, GERMAN AND ITALIAN ORIGIN THAT MEANS ‘WORK’. THE BRAND WAS TARGETED TOWARDS WOMEN BETWEEN 20 AND MID 30S WHO HAD AN EXTREMELY STRONG WORK ETHIC YET WANTED TO HAVE FUN ON THE SIDE. THIS CELEBRATES CONFIDENT WOMEN WHO LIVE LIFE TO THE FULL.

STILL HOLDS A MIRROR UP TO OURSELVES. WE LIVE THESE FAST-PACED, BUSY LIVES AND SOMETIMES WE JUST NEED TO STOP, BREATHE IN THE AIR AROUND US, REFLECT AND JUST BE STILL.

AFTER SO LONG OF NOT BEING ABLE TO SEE EACH OTHER AND HOLD EACH OTHER WE NOW NEED TO FIND JOY IN THE NEW WORLD. TOUCH PUTS FOCUS ON THE SMALL DISCREET TOUCHES WE TOOK FOR GRANTED.

'BODY TALK' WAS A ZINE I CREATED AS A FINAL PRODUCT FOR MY FEMALE FORM PROJECT. FOCUSING ON THE IMPACT OF FASHION ON FEMALE BODY IMAGE AND HOW PEOPLE RESPOND TO THIS. I TWISTED THE TERM 'BOY TALK' TO HIGHLIGHT THAT WOMEN AND THEIR THOUGHTS ARE MUCH MORE THAN STEREOTYPES. THIS IS A REMINDER THAT WE ARE MORE THAN OUR THOUGHTS AND ALL ARE NATURAL BEINGS.

MULTIPLE LOCKDOWNS GAVE US SO MUCH TIME TO JUST REFLECT ON OURSELVES THAT IT BROUGHT INTO QUESTION WHO WE REALLY ARE AND WHAT MAY BE DEEP DOWN US ALL. WHAT IS YOUR AURA?